Content Strategy
Health + Wellness Work
In the last 8 years, I've been in the health and wellness space, helping people live their best lives.
Here are a few highlights of my health and wellness content work:
Eat This, Not That!
Co-Founder of ETNT Health Channel Online
The #1 nutrition resource—created by David Zinczenko—was a series that sold 8 million books, and now it's a website with more than 20 million unique visitors monthly. After running the site with Dave for many years, I left that role to launch and oversee ETNT Health—a health channel on the site—with my partner Alek Korab, successfully covering COVID and more.
Men’s Health
Writer | Personal Story
My article in Men’s Health about giving up soda—for which I posed in a bathtub of Orange Crush—was a dream come true: It was my favorite magazine because it had the best service journalism, giving advice readers followed. And now they followed mine. I got letters across the globe from people who kicked the can after reading the story.
Read the Article
Beachbody
Editorial Director for You Can Drop It and Zero Sugar Diet
The world's biggest and best on-demand fitness company—home to P90X and Insanity—wanted to get into book publishing, and they worked with Galvanized Media to do so. As the Editorial Director, I worked with the authors to craft their narratives, from blank page to production.
The Zero Belly Franchise
Co-Author | Launch Production Specialist | Book Production
Dave Zinczenko's best-selling franchise devoted to losing your visceral fat resulted in a New York Times bestseller and three spin-offs, including one—Zero Belly Breakfasts—co-written by me. Together, we oversaw the launch of the franchise, from book production to Today Show and GMA segments. Hundreds of thousands have been sold, powered by DZ’s proven plan that really works.
CelebWell
Launch Editor
A sister site to Eat This, Not That!, CelebWell reaches 5 million unique visitors monthly; I launched it for Galvanized as a consultant, and continue to run it. The site offers the best celebrity health, weight loss and fitness advice, with indispensable service in every piece—and the photos that prove they work. In a matter of months, it went from zero to 6 million unique visitors monthly.