Content Strategy and Editorial Consulting

For the Health, Wellness, and Pop Culture Industry

Brands I’ve worked with

Wellness editorial content creation example

 I make content that inspires the reader to act.

Digital media editor for health & wellness

Digital Media

I have grown digital audiences from a single reader to 20 million, overseeing editorial staffs, content partners, e-commerce and branded content.

Editorial print marketing for a wellness book

Print Media

A one-time Editor-in-Chief, I have run magazines, edited best-selling book projects, and ghost-written best-sellers, too. I have experience with a variety of print media, including custom content.

MY SKILLSET INCLUDES

  • Project and Team Management

    I’ve built and collaborated with teams from digital and print media—with teams from 2 to 50 I also excel at project management from behind the scenes.

  • Ideation / Creation

    From concept to management to roll-up-my-sleeves writing, I can customize a solution for your project based on your needs.

  • Appearances

    I’ve appeared on the Today Show, CBS, Fox, WPIX and radio, and hosted events at Human Rights Watch Film Festival. I am now available virtually for appearances.

Headshot of Michael Freidson, Owner and editorial content strategist

Michael Freidson

I aim to create purposeful and captivating content in the pop culture and wellness space that inspires the reader to act. I’ve interviewed icons, been Editor-in-Chief at places you’ve heard of, and sat in a bathtub of Orange Crush soda—all in the name of making people happier and healthier.