https://www.michaelfreidson.com/blog daily 0.75 2022-02-02 https://www.michaelfreidson.com/blog/life-is-life monthly 0.5 2022-02-01 https://www.michaelfreidson.com/home daily 1.0 2022-02-02 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/9d896901-3b8f-49cf-b0a4-ff6e1aa67171/Michael+Freidson-editor+content+examples.png Home - Writer. Editor. Content Director. Health and Pop Culture Editorial by a Proven Expert https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/b54b8e9b-f0f6-48cb-9987-0ea320c6b804/Michael+Freidson+editoroial+content+examples.png Home - Content in the Health, Wellness and Pop Culture Spaces View my favorite pieces, ranging from interviews with icons like Lady Gaga and Will Smith, my media appearances on TV shows, and my work as Editor-in-Chief at Time Out New York. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/89959af4-0ff7-4df0-bc4c-43790365feec/Michael+Freidson+editorial+content+strategist.png Home - Michael Freidson I aim to create purposeful and captivating content in the pop culture and wellness space that inspires the reader to act. I’ve interviewed icons, been Editor-in-Chief at places you’ve heard of, and sat in a bathtub of Orange Crush soda—all in the name of making people happier and healthier. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/a76b9398-3526-4635-8cba-dbdb5cd94cab/editorial+pop+culture+content+examples.jpg Home - “ When MF's at the helm, things just get done! He has a wonderful design sensibility and a keen understanding of multichannel content creation, content strategy, and business development. Moreover, he’s just a fun, positive person to work with. —Cecelia Smith, Chief of Staff at Yale School of Medicine https://www.michaelfreidson.com/contact daily 0.75 2022-02-02 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/c33992f5-7b14-4d81-9333-a43ed79ae4d0/Michael+Freidson+editorial+content+strategist.png.jpg Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.michaelfreidson.com/about daily 0.75 2022-02-03 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/c10ceaa9-a099-481b-8497-ed9207a20861/Michael+Freidson+editorial+content+strategist.png.jpeg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/1642550033297-DJXH9VMFW9UM9TH6DCEO/editorial+pop+culture+content+examples.jpg.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/1643593649409-WUG313D15TI22MJ4D84O/Active+lifestyle+digital+marketing.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/44310d7d-3d56-497f-88c2-90624670df1b/Print+%26+digital+marketing+for+editorial+magazine.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/5b96b984-9925-4ddb-ad1f-235e164f06f5/editorial+writer+for+time+out+magazine.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.michaelfreidson.com/services daily 0.75 2022-02-02 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/5aeb9501-dd75-49d3-b1e3-41f25a674fa3/active+lifestyle+digital+marketing.png Services I make content that inspires the reader to act. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/cfb75595-6b10-4d85-825c-74d5aad7e5e7/wellness+digital+marketing+editor+%26+chief.png Services - Digital Media I have grown digital audiences from a single reader to 20 million, overseeing editorial staffs, content partners, e-commerce and branded content. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/6c8ac693-37cf-4bc5-91bd-2f7dac125f86/Editor+%26+chief+for+print+media.jpg Services - Print Media A one-time Editor-in-Chief, I have run magazines, edited best-selling book projects, and ghost-written best-sellers, too. I have experience with a variety of print media, including custom content. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/89959af4-0ff7-4df0-bc4c-43790365feec/Michael+Freidson+editorial+content+strategist.png Services - Michael Freidson I aim to create purposeful and captivating content in the pop culture and wellness space that inspires the reader to act. I’ve interviewed icons, been Editor-in-Chief at places you’ve heard of, and sat in a bathtub of Orange Crush soda—all in the name of making people happier and healthier. https://www.michaelfreidson.com/work daily 0.75 2022-02-02 https://www.michaelfreidson.com/work/media-appearances monthly 0.5 2022-02-04 https://www.michaelfreidson.com/work/metro monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/cd549cb4-5fa7-4d50-8707-e63f9945a708/ladygaga-interview.jpg Work - Metro - Lady Gaga Interviewer | Collaborator Our first global guest editor, Gaga truly committed. She spent an hour with me for a Q&A, at which we sketched out the issue, and then flew to our London office to write stories and meet the staff, led by our EIC Maggie Samways. The main subject? LGBTQ rights. With Metro's marketing muscle—a contest, flash mobs, social media—the issue was covered by the BBC, Tweeted by Gaga, and seen by more than 800 million people. Check out the news coverage: Entertainment Weekly > The New York Observer > BBC News > https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/1642550033297-DJXH9VMFW9UM9TH6DCEO/willsmithcover.jpg Work - Metro - Will Smith Interviewer | Editor In one of our biggest special issues, the Fresh Prince and I met to discuss his controversial parenting, his relationship with Jada, and son Jaden's music career, as well as Earth Day. Media outlets around the world picked up the surprising answers, including Access Hollywood, the Daily Mail and more. Then it went viral on Facebook. Overall, the issue reached 247 million people globally. Check out the coverage on E! Online and Perez Hilton https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/d5d80e09-2541-4e0d-9086-20eef6817056/sirrichardbranson.png Work - Metro - Richard Branson Interviewer | Collaborator Before his October 3rd guest editing gig, I interviewed Branson to set the agenda. He wanted to talk about legalzing drugs. So I brought a joint. View the Clip https://www.michaelfreidson.com/work/time-out-new-york-content-strategy monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/8c39cd14-45b1-40c7-ae09-c46c6ad446a3/NY40_cover_largerspread.jpg Work - Time Out New York - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/44310d7d-3d56-497f-88c2-90624670df1b/TimeOutPullOut.png Work - Time Out New York - The New York 40 Issue Editor-in-Chief | Interviewer For this epic 40th anniversary issue, I interviewed Jay-Z and Mayor Mike Bloomberg and led the team to secure interviews and photoshoots with 38 other NYC legends, including Derek Jeter, Tina Fey, Stephen Colbert, Patti LuPone and Spider-Man. "My favorite New Yorker?" wondered Jay-Z. "JFK Jr. How he would take the subway and walk around the neighborhood." Bloomberg's fave: "I'd be crazy if I didn't pick Tina Fey." https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/637ba5cf-99fd-48d0-87b2-e3bad293be71/jayz.jpg Work - Time Out New York - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/eaebe407-fa6c-42b5-aa6f-bd15c0c1692e/eliotspitzer.jpg Work - Time Out New York - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/15e58e87-22e6-4de1-be10-cf32d354fa5b/twocovers.jpg Work - Time Out New York - Banksy and Shepard Fairey Exclusive Covers Editor-in-Chief The most famous figures in street art created exclusive covers for Time Out when I was Editor-in-Chief. Banksy created an NYC rat cover, which now sells for thousands of dollars. And Shepard Fairey—he behind the Obama "Hope" poster—crafted this graphic image for our Summer Arts Preview. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/4fccbb49-a6ab-45da-9e3d-596c40c047de/sexandthecity.png Work - Time Out New York - Sex and the City Backlash Cover Editor-in-Chief Weeks before the Sex and the City movie, the media hype was ridiculous—outlets were doing stories on Carrie's favorite shoes, food, and underwear. So we came up with a Sex-free issue, and illustrated it by covering the characters' mouths with tape. It started trend stories ("Sex and the City backlash begins," read the Drudge Report and the Guardian). That week, Sarah Jessica Parker commented on the cover on Charlie Rose. Watch Parker’s Comments Here https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/28c880de-5d07-46df-ac85-73ccbd46cb06/wannahookup_magazinecover.jpg Work - Time Out New York - Sex and Dating Section Writer, Editor-in-Chief The addition of a Sex and Dating section scored coverage in the New York Times, in their article called "Attractions of New York, Laid Bare." "Many city magazines court singles and sex-related advertising. Time Out New York has decided to make it part of its editorial content." View Article Online https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/81a29ed3-29ba-4706-be77-0d5f1c5eeb0a/30rock.png Work - Time Out New York - Our 30 Rock Episode Editor-in-Chief Years after I interviewed Tina Fey, a two-parter on 30 Rock was built around Fey and Jane Krakowski’s characters competing to be on the cover of Time Out New York. We normally covered the zeitgeist; now we were a part of it. Watch the clip. https://www.michaelfreidson.com/work/health-wellness-work monthly 0.5 2022-02-04 https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/5aeb9501-dd75-49d3-b1e3-41f25a674fa3/eatthisnotthat_cover_transparent.png Work - Health + Wellness Work - Eat This, Not That! Co-Founder of ETNT Health Channel Online The #1 nutrition resource—created by David Zinczenko—was a series that sold 8 million books, and now it's a website with more than 20 million unique visitors monthly. After running the site with Dave for many years, I left that role to launch and oversee ETNT Health—a health channel on the site—with my partner Alek Korab, successfully covering COVID and more. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/820d723f-5284-4ae9-ad4c-e098e222c28d/Biopic.png Work - Health + Wellness Work - Men’s Health Writer | Personal Story My article in Men’s Health about giving up soda—for which I posed in a bathtub of Orange Crush—was a dream come true: It was my favorite magazine because it had the best service journalism, giving advice readers followed. And now they followed mine. I got letters across the globe from people who kicked the can after reading the story. Read the Article https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/62a5fe57-33d2-47a7-a45e-b79a76c0c46d/book+covers.png Work - Health + Wellness Work - Beachbody Editorial Director for You Can Drop It and Zero Sugar Diet The world's biggest and best on-demand fitness company—home to P90X and Insanity—wanted to get into book publishing, and they worked with Galvanized Media to do so. As the Editorial Director, I worked with the authors to craft their narratives, from blank page to production. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/8352180b-e958-4f9c-a9ea-24e6e1d1fae7/zerobellybreakfast.jpg Work - Health + Wellness Work - The Zero Belly Franchise Co-Author | Launch Production Specialist | Book Production Dave Zinczenko's best-selling franchise devoted to losing your visceral fat resulted in a New York Times bestseller and three spin-offs, including one—Zero Belly Breakfasts—co-written by me. Together, we oversaw the launch of the franchise, from book production to Today Show and GMA segments. Hundreds of thousands have been sold, powered by DZ’s proven plan that really works. https://images.squarespace-cdn.com/content/v1/61e050c6152990695f71efd0/bba5bf96-1fe2-4dc3-8fce-152e93607ad7/Celebwell.png Work - Health + Wellness Work - CelebWell Launch Editor A sister site to Eat This, Not That!, CelebWell reaches 5 million unique visitors monthly; I launched it for Galvanized as a consultant, and continue to run it. The site offers the best celebrity health, weight loss and fitness advice, with indispensable service in every piece—and the photos that prove they work. In a matter of months, it went from zero to 6 million unique visitors monthly.