Lady Gaga

Metro:

Lady Gaga

Our first global guest editor, Gaga truly committed. She spent an hour with me for a Q&A, at which we sketched out the issue, and then flew to our London office to write stories and meet the staff, led by our EIC Maggie Samways. With Metro's marketing muscle - a contest, flash mobs, social media - the issue was covered by the BBC, Tweeted by Gaga, and seen by more than 800 million people.

Check out the news coverage:
Entertainment Weekly >
The New York Observer >
BBC News >


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