About

A media leader with two decades of experience guiding content strategy, building loyal audiences and generating revenue. 

 
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MICHAEL FREIDSON

RECENT EXPERIENCE
President and Chief Content Officer, Galvanized Media
2014 - PRESENT
Galvanized Media creates best-in-class content in the lifestyle space that helps make people happier and healthier. We own and operate Eat This, Not That!, Zero Belly and Best Life, and our partners include Meredith, Bonnier, Hearst, Random House, Simon & Schuster and NBC News. 
In my role, I:

  • Oversee all editorial strategy and product development (of websites, best-selling books, magazines, apps) for consumers and clients, managing a team of 20 people.

  • Generate data-driven content ideas and identify new revenue opportunities.

  • Develop and manage content partnerships and marketing relationships.

  • Operate in cross-functional management team combining edit, finance, marketing and sales.

  • Devise content campaigns for clients such as Unilever, Tiffany & Co. and Nutrisystem, and a never-before-seen biometric app for Ralph Lauren's Polo Tech.


Global Lifestyle Editor, Metro
2011 - 2014
Metro International's newspapers and websites reach millions around the world. 
In my role, I:

  • Worked alongside and advised the EIC, Maggie Samways, now at Google as UX Content Strategy Lead.

  • Oversaw digital and print Hollywood, travel, style, health, fitness, motor and parenting coverage.

  • Managed a staff of editors and designers in the UK, New York and London.

  • Produced Guest Editor packages with Lady Gaga, Will Smith and Justin Bieber, among others.

  • Proposed and executed new business opportunities.

  • Previous roles at the company: Co-Editor-in-Chief of NYC, 09/06 – 12/07; Entertainment Editor, 12/05 – 08/06


Editor-in-Chief, Time Out New York
2008 - 2011
Time Out New York is the city's premier brand about arts and culture, part of an international network. 
In my role, I:

  • Edited the weekly magazine and website, setting the standard for the brand internationally and getting at the heart of what people really wanted from the city.

  • Managed a staff of 50 editors, writers and designers.

  • Quadrupled traffic; increased profitability; lowered median age of reader; increased ad revenue.

  • Scored national buzz and award noms with a redesign, website launch and new features.

  • Appeared regularly on CNN, CBS, Fox and more, to represent the brand.

  • Previous roles at the company: Deputy Editor (from 01/07 until 2/08)—where I worked with Brian Farnham, now Head of Media, Local Content at Google—and Cultural Editor (07/99-01/03).

 

 
 

 
 

A media leader with two decades of experience guiding content strategy, building loyal audiences and generating revenue for brands. I've also worked with TimeOut and Metro.

See more of my work here >

Currently Working for
Galvanized Media